With a frequency capping solution, publishers can specify multi-capping rules at a global tier or for each advertiser domain to provide the most suitable layer of protection. Hearing the same type of ads can lead to a disruptive listening experience. Drive Listener Experience with Frequency Capping With an advertiser domain solution, publishers can oversee ads from undesirable domains at a detailed level, guaranteeing that a brand name stays protected. Publishers can define guidelines around IAB classifications by blocking, trusting, and untrusting a category for specific publishers or across all inventory. Audio Brand Safety Tactics for Publishers Manage IAB Categories That said, when publishers arm themselves with the right technology and tools, they can implement audio brand safety more securely and efficiently. For example, highly objectionable political ads in today’s polarized environment could damage publishers of all stripes. Improper ad placement on a publisher’s platform would incur a negative perception from the audience, who could turn away from that publisher, resulting in possible losses.Īudio brand safety for publishers is particularly relevant to protect them from being associated with ads that could harm or negatively impact their reputations. Publishers are brands thus, they must ensure that the ads displayed on their platforms align with their values. Brand safety is often associated with advertisers, but it’s also very much a publisher’s concern.
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